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100 Posters that Changed the World

Colin Salter

Description

Organized chronologically, 100 Posters that Changed the World charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21st century.

As printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances. The technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19th century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication.

Along with historic moments in poster evolution, the book charts the most impactful designs of the last 300 years – images that communicate a message whether commercial or political, images that sell a film, a musical, a cause or used for decoration, inspiration, motivation and affirmation (the affirmation for teenagers in the 1970s that Farah Fawcett was looking at you).